When I published my post on Biocoop, recognizing their efforts and the potential for improvement in regards to Whole Foods Market, I received a comment from a Biocoop owner who found that Whole Foods Market was looking “cold and metallic”. Well … I respectfuly disagree.

I found that Whole Foods Market was actually a warm store and, despite the fabulous rigorousness in the way products were displayed, it kept a human touch of craftmanship.

Let me explain …

Look at the “price tags” for instance: they are made by hand, are colorful and funny and help you connect with the product.

You can easily connect with the producers of the products (see examples below) which is a good -but fair- marketing trick.

I’ve seen one supermarket in Belgium (Delhaize) using this last year but apparently they stopped.

Last but not least I can’t say that they way products were displayed on the shelves was “cold”. Joyful combinations of colors were sought and you can see from the examples below that it was pretty well successful.

My take:

Honestly … do you know many blogs displaying pictures of meat in a post about customer experience?