This is the invitation I received from Cartier last week. Usually I quickly go through such invitations (although they are exclusive I have little time go to the events) but this time when I opened the envelope my eyes got caught by a red ribbon. I just couldn’t resist the pleasure to pull on the ribbon ad to read the invitation this time.

My take:

Human beings are harder than ever to please. We all became insensitive. Too many stimuli kill the stimuli.

Think about things your customers are not expecting and include little touches to surprise them. Wake your customers up. Go real when everyone thinks digital. Go digital when everybody thinks brick-and-mortar. Be innovative enough to break the rules and reinvent yourself.