Very few people have noticed it but readers of this blog will be aware of an event that recently took place in Italy, when Unicredit launched a capital increase on the market. The bank edited a 300...
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Customer experience in a 2-star restaurant: l’Air du Temps in Belgium 03/30/2012
Food is also about story-telling and I must say that top-tier restaurants are usually very good at creating a story and providi...
Repetto’s store in Paris: always a pleasure to visit 03/28/2012
Do you know Repetto, the world’s famous ballet shoes? This old-yet-modern brand has always something to surprise me. This...
You don’t need to be Apple to promote your company with apples 03/26/2012
Here’s a great example of a promotion object made by Ele...
Market Research: what does it cost? 03/23/2012
Here is the question I get over and over again when I give a s...
Advertising banners: never has a wish been granted so quickly 03/21/2012
In my recent post on ING collaboration with Jean-Luc Moerman o...
The experience is in the showcase 03/16/2012
Not far away of Repetto‘s store in Paris, I discovered t...
