I still can get excited about very small things, little details of no importance.

In December I met up in New York with Rob Wallace who runs a creative agency which has specialized in design as part of the product experience. He emphasized the importance of packaging (I discussed this aspect of the brand experience a few years ago on this blog) and when coming back to Belgium I stopped at the duty-free shop to by some presents. It was almost Christmas and combos of perfumes, creams and the like were proposed in pre-packaged boxes. While most brands do not pay a lot of attention for the packaging, Hermes does. Look at this wonderful four-color  printed box with silver touches.

When one puts some much attention in decorating a common gift box it deserves that you keep it. That’s what I did.

My take:

Well done Hermès … a touch of craftsmanship even in the packaging.