I had the privilege to be invited by Gault&Millau last week in Paris for the launch of their latest wine guide. On this occasion I met again with Marie-Laure Jarry, Sales Director, and Veronique Ladrette, Marketing Director, with whom I had been in contact while negotiating a partnership with ProDegustation, one of my clients.

Veronique was kind enough to arrange a short encounter with Bertrand Clavières, Managing Director of Gault&Millau. The company has undergone under his supervision tremendous changes and I must say I’m very excited about the perspectives I saw. Gault&Millau has been a renewed and respected publishing company for 40 years and was bought in January 2009 by Smart&Co, a holding which owns SmartBox, Weekendesk, Bongo, La Fourchette, …

The opportunities to create synergies are numerous and Bertrand along with his team is preparing Gault&Millau for a marketing revolution. The business model is just being rethought completely.

I’ll deal more extensively in a separate post about the DevisMaker, one of the novelties launched by Gault&Millau. But for the moment, enjoy my interview with Bertrand on 14 September 2010.

Interview Bertrand Clavières DG Gault&Millau par IntoTheMinds from IntoTheMinds on Vimeo.