Hublot is the watch brand created by marketing genius Jean-Claude Biver. I stepped in the store of an authorized dealer the other day to witness how products were promoted in-store.

I remained amazed by one display in particular which triggered all senses. I’ve no idea how it works but it’s just amazing to see how this product was literally put into light and its mysticism enhanced.

My take:

I’m speechless.

Untitled from Into The Minds on Vimeo.

I was not equipped to do a better video but I promise I’ll go back and shoot a better one.