Credit Agricole: why does a bank communicate that way on Facebook?
The Credit Agricole official page on Facebook ...
Read the literature on service and you will learn that appearances are among the most important criteria to judge service quality.
This being said I’m wondering why a bank (namely the French bank Crédit Agricole) communicates so strangely on Facebook. The posts are mainly jokes, conveying a kack of seriousness (which is by definition what a bank, especially in times of crisis, should communicate on).
Perhaps does Crédit Agricole think they have to be close to young customers and absolutely use what they think is their langage. Or perhaps doesn’t Crédit Agricole understand anything of Facebook and they have simply put a young guy (or even worse an agency) at the head of their “Facebook strategy.
My take :
Whatever the media you’re using never forget that appearances are crucial, especially for prospects. Don’t ruin your chances of acquiring new customers by not being perfect on the outside. It’s the first thing potential customers will notice.
My thanks to Jean-Christophe Samalens for having let me know about this.
I kind of disagree. Christian Bluemelhüber doesn’t look like non professional because he uses strange and funny slides.
I think that brands on Facebook should raise their awareness level, which they seem to do here. They claim they’will not ask for a n account number. They’re absolutely not in a “Push” model.
Bankers are humain beings and every human being enjoys having fun. I’d be happy if more bankers were getting just a bit more humn, no ?11000 likers for a bank…it’s not bad.
What about converting likers into buyeers ? That’s another story. But if you get in the initial consideration set of the youth with actiosn like this, the conversion might happen easily. No ? You’re the expert.