Citroën ephemeral store in Brussels
09/16/2011
I promised in an earlier post to go back to the ephemeral Citroen DS4 store in Brussels. Mission accomplished.
The building where the ephemeral store is housed is located in the historical area of “Les Sablons” in Brussels, more precisely on the Regent avenue. On the occasion of the complete renovation of the building the ground floor was used by Jean-Luc Moerman to express his creativity.
The store’s surfaces (floor and walls) were used by the artist and a video is played in the store that sums up the steps he went though.
When Citroen will leave the store in September, renovation works will resume and the ephemeral work by Moerman will be sold in pieces (just little the Berlin wall was sold in pieces when it fell down)
[...] ING Headquarters in Brussels are being renovated and ING decided to use a huge advertising banner (see our post earlier this month) to cover the view to the worksite. Basically the bank had two choices: a giant ad of its company or … something else. It opted for something else, namely a work of Art by Jean-Luc Moerman, a Belgian artist who already worked for Citroën last year on the DS4 project. [...]