Carrefour promises a new experience
10/01/2010
I was surprised to see last week in Brussels a supermarket on wheels (see pictures).
This bus was the property of Carrefour and carries the most usual stuff to your workplace. It was also equipped with coffee machines.
All in all Carrefour thinks that this will be appealing to customers simply because it brings you a supermarket to your workplace. Well, I’m not sure. The driver himself confessed he had few customers.
Think about it for a second. Would you like to have a less-than-average coffee with a Snickers-like snack? I wouldn’t.
My take:
Sorry Carrefour but it doesn’t look like to me as if it were an experience



Carrefour promises a new experience « Marketing, customer ……
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