I like details … and this is one. Sorry for readers who prefer in-depth posts about more intellectual marketing topics. It’s Friday …

When I stopped in Baccarat a few weeks ago now, I noticed that most lighting pieces (especially chandeliers) were bearing a red crystal part … whether on the famous black chandeliers designed by Starck or on the “normal” crystal-clear chandeliers, this facetted red jewel-like piece of crystal creates a sort of homogeneity and gives the impression that all lighting pieces are belonging to the same family. It’s also a nice way to differentiate the production from other manufacturer …