Archives

February 20121 post for this month

Customer satisfaction, Loyalty, Marketing - IntoTheMinds
the 02/01/2012
Customer retaliation can be funny

January 20128 post(s) for this month

abercombie fitch rome 1
the 01/30/2012
Will Abercrombie & Fitch’s European strategy be the beginning of the end?
Customer satisfaction, Loyalty, Marketing - IntoTheMinds
the 01/27/2012
Advices by Will Mitchell for junior researchers
italy rome via nazionale-1
the 01/25/2012
Italy : one firm out of 50 subject to insolvency procedure
Customer satisfaction, Loyalty, Marketing - IntoTheMinds
the 01/23/2012
Hublot makes use of latest technology to promote its products
bofrost venice venise
the 01/20/2012
Bofrost adapts to local conditions
violon flickr Hiroyuki Tsuruno
the 01/18/2012
How does the object reputation influence the consumer perception
palazzo-fendi-rome-lvmh-via-condotti-christmas-2011-01
the 01/16/2012
The most beautiful ways to display products. Part 4: Fendi
mercedes via condotti rome-1
the 01/09/2012
Happy New Year
All posts from January 2012

December 20119 post(s) for this month

Love bank of america new york-1
the 12/23/2011
Why am I writing this blog?
black money flickr monochrome
the 12/21/2011
Sabine Laruelle, Belgian ministry of SMEs, on the importance of entrepreneurship
City ski 1000 Bruxelles Pierre et Vacances Red Bull-10
the 12/19/2011
Pierre & Vacances makes the buzz
Harvard Business Review online contradictory ad
the 12/16/2011
Pop-ups ads can weaken your message
rent XXV conference Bodo norway panel discussion-2
the 12/14/2011
A few key points from RENT conference (#rentconference) introductory speech
pub makro velo bicycle 1
the 12/09/2011
A nice advertisement campaign by Makro
Customer satisfaction, Loyalty, Marketing - IntoTheMinds
the 12/07/2011
A PESTLE analysis may have helped the eco-construction sector
taux interet ING vs. indice des prix à la consommation Belgique
the 12/05/2011
How to announce a bad news: the example of ING
guapajuice loyalty card carte de fidélité smoothies
the 12/02/2011
I want some fun
All posts from December 2011

November 201110 post(s) for this month

lavazza advertisment publicite italian expresso experience-1
the 11/30/2011
The Lavazza clichés
Customer satisfaction, Loyalty, Marketing - IntoTheMinds
the 11/28/2011
Impediments in business transfers (#rentconference)
bogle old vine zinfandel cork wc fields-1
the 11/21/2011
The surprise you don’t expect when you open up a bootle of wine
reponse mobistarFR twitter tweet garantie accessoires 6 mois
the 11/18/2011
Does Mobistar follow best practices for complaints management?
EUROPE MAP PROJECT cs5 version
the 11/17/2011
RENT conference (#rentconference) opens up on the debt crisis
réponse client mobicarte harcelement publicitaire
the 11/16/2011
Telecoms: another example of poor customer service
microsoft novotel chambre du futur room of the future
the 11/14/2011
Microsoft and Novotel team up to open the room of the future
boulangerie bakery paul-1
the 11/09/2011
Paul bakeries: when service and brand image do not match
google business generator bus-03
the 11/04/2011
Google educates to better recruit customers
mobistar logo
the 11/02/2011
Meet first the legal requirements first, then speak about customer service: the Mobistar case
All posts from November 2011

October 201113 post(s) for this month

easyjet cachuetes concurrence peanuts competition
the 10/28/2011
Competition is jealous of Ryanair’s success
Customer satisfaction, Loyalty, Marketing - IntoTheMinds
the 10/26/2011
Do we do theoretical marketing?
lalique museum musee winger sur moder-3
the 10/24/2011
The most beautiful ways to display products part 3: Lalique
je ne suis pas seul dexia
the 10/21/2011
Dexia: you’re not alone
Valduero Parker 94 wine advocate-1
the 10/19/2011
Is this what marketing in the wine industry looks like?
invitation cartier hall of time brussels-4
the 10/17/2011
Sometimes customer experience is all about one detail
Customer satisfaction, Loyalty, Marketing - IntoTheMinds
the 10/14/2011
Off topic. This is what I call leadership
Customer satisfaction, Loyalty, Marketing - IntoTheMinds
the 10/12/2011
A call for an open-minded attitude in marketing innovation
Van Cleef Arpels New York Store Christmas-4
the 10/10/2011
The most beautiful ways to display products part 2: Van Cleef & Arpels
uniqlo paris store opera japan clothing-2
the 10/07/2011
This is what I call country-based branding
All posts from October 2011

September 201112 post(s) for this month

hugo boss cufflinks label made in china 1
the 09/29/2011
Hugo Boss: not the best customer experience you may expect
service client hotel cadeau
the 09/26/2011
Extraordinary customer service
cac40 3 months 20110920
the 09/23/2011
Let’s dig deeper
abercrombie fitch brussels store_0004
the 09/21/2011
Abercrombie & Fitch store in Brussels
2011 06 30_Dandoy_0234
the 09/19/2011
Dandoy, a luxury brand ?
citroen DS4 brussels Jean-luc moerman-7
the 09/16/2011
Citroën ephemeral store in Brussels
Nombre annuel de faillites en Belgique Annual number of bankruptcies in Belgium
the 09/14/2011
I want to be scared … let’s have a look at Belgium’s firms bankruptcies figures
PNI_5635
the 09/12/2011
Which place for blogs in tomorrow’s communication landscape
cac40paris
the 09/09/2011
The financial crisis or how the ball bouncing in the stairs and why Darwin’s evolution theory will be relevant
Dandoy bruxelles brussels-02
the 09/07/2011
Dandoy, a Belgian “Love Brand”
All posts from September 2011

August 20119 post(s) for this month

Customer satisfaction, Loyalty, Marketing - IntoTheMinds
the 08/31/2011
The value of PhD for the Boston Consulting Group
guapa magasin
the 08/29/2011
Are entrepreneurs not suffering from the Knowledge Corridor more successful?
fnac logo
the 08/26/2011
FNAC wants to reinvent the relationship with the customers
community cocreaton communauté
the 08/24/2011
The co-creation concept is dead … Long live the co-creation concept
ryanair pisser sur la concurrence2 20110820
the 08/22/2011
Ryanair pees on competition
PNI_4243
the 08/18/2011
MyStarbucksIdea: a great failure ?
pulling together in the same direction
the 08/16/2011
Relationship marketing again and again
PNI_2357
the 08/11/2011
Ferrari thanks its suppliers
ryanair scapatella berlusconi
the 08/09/2011
Italy pays for 10 years of zero growth
All posts from August 2011

July 201112 post(s) for this month

vert baudet
the 07/28/2011
A bad e-commerce website is the best way to miss sales
carambar
the 07/25/2011
Carambar wants to co-create
abercrombie fitch construction site brussels
the 07/22/2011
Abercrombie & Fitch store still not opened in Brussels
2011 07 06_guerlain_champs_elysees_0015
the 07/20/2011
Guerlain: customer experience in the historic store on Paris’ Champs Elysées
marcolini ice cream
the 07/18/2011
Marcolini revisits Magnum ice creams
bpost app iphone
the 07/15/2011
The Belgian Post wants to rejuvenate postcards
black money flickr monochrome
the 07/13/2011
Entrepreneurs and black money
abe
the 07/11/2011
Next sessions of the market research workshop at the Brussels Enterprise Agency (BEA)
meert_lille
the 07/08/2011
Old-style patisserie is trendy
david_silverman
the 07/06/2011
Prof. David Silverman on qualitative research
All posts from July 2011

June 201112 post(s) for this month

_PNE6443
the 06/29/2011
The Cube is in Brussels
PNI_6591
the 06/27/2011
We love Dandoy
057
the 06/24/2011
Everybody has a limited edition … even Galak
Customer satisfaction, Loyalty, Marketing - IntoTheMinds
the 06/22/2011
Marketing academics and practitioners: who does what?
greubel-forsey-back
the 06/20/2011
Customized Customer Experience
_PNE5538
the 06/16/2011
An outstanding customer experience in an incredible store in Brussels
pub bnp paribas iphone mobile
the 06/14/2011
BNP Paribas ad on mobiles: not very believable
PNI_6435
the 06/10/2011
Success for the first edition of the seminar “market research for startups”
PNI_6432
the 06/08/2011
What a face !!
Customer satisfaction, Loyalty, Marketing - IntoTheMinds
the 06/06/2011
free marketing and strategy audits for startups on June, 17th and 24th
All posts from June 2011

May 201116 post(s) for this month

beci semaine de la pme 2eme edition intotheminds
the 05/31/2011
IntoTheMinds will participate to the 2nd edition of the SME week
_PNE6268
the 05/30/2011
EMAC 2011: 40th edition in Slovenia
Crash Test
the 05/27/2011
Take the test … and see whether your startup will fail
campaign-avis-rentacar-infringment-peter-chong-photograph-big
the 05/25/2011
When large corporations suck … the example of Avis
IMG_0197
the 05/23/2011
How to manage customers’ expectations
PNI_6146
the 05/20/2011
The example of a well-managed customer experience by Blancpain
BECI_RGB_HR-1
the 05/19/2011
IntoTheMinds organizes marketing trainings for members of the Brussels Chamber of Commerce
824403637_MPs2r-XL
the 05/18/2011
What is the marketing positionning of Blancpain (Swatch group)
working
the 05/16/2011
Lange und Söhne very private customer experience
PNI_4227
the 05/15/2011
Next week will be a “watch industry week”
All posts from May 2011

April 20116 post(s) for this month

_PNE6047
the 04/29/2011
Let’s go green with a touch of marketing
PNI_5757
the 04/27/2011
Customer experience in Paris : « stratégie clients » trade show
mobistar logo
the 04/20/2011
Let’s fight against Mobistar …
givenchy
the 04/18/2011
A disconcerting Givenchy store
iStock_000003042841Medium
the 04/06/2011
Price unfairness and customer satisfaction
ryanair
the 04/04/2011
Aligning customer’s and firm’s perspective on quality

March 20119 post(s) for this month

PNI_5320
the 03/28/2011
Inspired by Apple?… a new way to present products on shelves
IMG_0752
the 03/23/2011
An interesting showcase in Los Angeles
193
the 03/21/2011
Imaginarium in Barcelona: a trap for parents
Customer satisfaction, Loyalty, Marketing - IntoTheMinds
the 03/18/2011
New research project: looking for 5 entrepreneurs or marketeers to interview
service-profit chain
the 03/16/2011
The service-profit chain at work
_TOM0544
the 03/09/2011
A call to reinvent the codes of the luxury sector
PNI_4680
the 03/07/2011
A provocative slogan
PNI_4264
the 03/04/2011
Whole Foods Market: a follow-up
PNI_5294
the 03/02/2011
Apple Paris and New-York: same recipes
All posts from March 2011

February 201112 post(s) for this month

PNI_5405
the 02/28/2011
Direct marketing … nice innovation by Nespresso
PNI_5335
the 02/25/2011
Ephemeral restaurant in Le Printemps’ basement in Paris
PNI_5340
the 02/23/2011
A nice marketing detail
PNI_5338
the 02/21/2011
McCafé … Starbucks’ bane
Customer satisfaction, Loyalty, Marketing - IntoTheMinds
the 02/18/2011
IntoTheMinds partners with the Brussels Chamber of Commerce
PNI_4701
the 02/16/2011
An original slogan is all what you need …
Picture iphone 601
the 02/14/2011
Customer experience in the street
vandenborre darty
the 02/11/2011
Bad practices: mind the little details
PNI_5357
the 02/09/2011
Biocoop: potential for improvement
PNI_5341
the 02/07/2011
Bonpoint knows very well what customer experience means
All posts from February 2011

January 201111 post(s) for this month

PNI_4243
the 01/31/2011
A new logo for Starbucks
Customer satisfaction, Loyalty, Marketing - IntoTheMinds
the 01/26/2011
Press review: focus on IntoTheMinds
cartes de visite business cards walmart
the 01/24/2011
Wal-Mart business cards: myth or reality
piège
the 01/21/2011
The most common mistakes made by entrepreneurs
PNI_5025
the 01/19/2011
A packaging experience
vandenborre darty
the 01/17/2011
The Vandenborre experience
for sale for rent real estate bad service
the 01/12/2011
The power of inertia
PNI_4715
the 01/10/2011
Abercrombie & Fitch’s follower
PNI_4228
the 01/07/2011
Decrypting Abercrombie & Fitch stores
PNI_5210
the 01/05/2011
Experience is everywhere: another example
All posts from January 2011

December 20109 post(s) for this month

IMG_0378
the 12/30/2010
Another –curious-example of customer experience
PNI_4253
the 12/28/2010
What is not an experience today?
policy eataly
the 12/22/2010
Eataly: the Italian experience
J Crew Columbus Circle
the 12/20/2010
Customer experience: CEO’s passion is essential
révolution industrielle
the 12/15/2010
Customer-centricity lost : it’s all about industrial revolution
century 21 france golden rules regles or
the 12/10/2010
Century 21 grows on industry inefficiencies
teaser BVS Dec 2010 value co-creation
the 12/08/2010
From co-production to co-creation
diamond
the 12/06/2010
It’s never too soon to prepare the sale of your company
teaser BVS Dec 2010 value co-creation
the 12/01/2010
Next speak at Solvay Business School about Value co-creation
All posts from December 2010

November 20107 post(s) for this month

for sale for rent real estate bad service
the 11/29/2010
Real-estate agencies in Brussels: the results of a study to evaluate professionalism
_DSC0431
the 11/19/2010
Satisfaction and Loyalty: the missing link
u-haul roland flickr
the 11/17/2010
Effectuation and causation
pierre-nicolas schwab training abe bea bao
the 11/15/2010
My upcoming events
bonne maman
the 11/12/2010
Nostalgia …. once again
Gold SolVin Award 2010
the 11/08/2010
Solvay and the intrapreneurship
PNI_3153
the 11/05/2010
Michel & Augustin: the reality behind the scene
All posts from November 2010

October 20109 post(s) for this month

PNI_3190
the 10/25/2010
Waka, an energy drink and a great entrepreneurial adventure
PNI_3132
the 10/21/2010
The energy drink market at SIAL 2010
PNI_3126
the 10/19/2010
Visit to the SIAL: first impressions
for sale for rent real estate bad service
the 10/15/2010
Real estate agencies in Brussels: first results of survey show terrible results
archiduchesse
the 10/13/2010
Do you know Archiduchesse
marc alagem freedelity
the 10/11/2010
Interview with Marc Alagem, CEO of Freedelity
train sncb
the 10/07/2010
Belgian national railways‘ satisfaction survey: 2 lessons learned
kazaar
the 10/05/2010
Nespresso’s marketing hit : Kazaar
bus carrefour new shopping experience 1
the 10/01/2010
Carrefour promises a new experience
All posts from October 2010

September 201010 post(s) for this month

iStock_000006977808Small
the 09/29/2010
Why sme’s go bankrupt
ferrari recall
the 09/27/2010
To be passive or pro-active, that’s the question
porsche cayenne size logo
the 09/24/2010
Show me the size of your logo and I will tell you who you are
gault et millau sep oct 2010
the 09/21/2010
Interview of Betrand Clavières, Managing Director of Gault&Millau
discussion appli iphone credit agricole
the 09/20/2010
Crédit Agricole: why I don’t understand their communication on Facebook
credit agricole communication facebook
the 09/15/2010
Credit Agricole: why does a bank communicate that way on Facebook?
breguet_tradition_Tourbillon_marketing_hayek
the 09/13/2010
Invent an identity: the case of Breguet’s watches
apple store
the 09/08/2010
Cocreation lesson #5 : customer experience
cards panini supermarkets belgium delhaize carrefour
the 09/06/2010
if you understand the magic, please explain me
for sale for rent real estate bad service
the 09/03/2010
A great example of bad service
All posts from September 2010

August 20108 post(s) for this month

community cocreaton communauté
the 08/31/2010
Co-creation lesson #4: the community effect
dialogue cocreation
the 08/27/2010
Co-creation lesson #3 : dialogue
cars different colors customization voitures couleurs personnalisation
the 08/25/2010
Co-creation lesson #2 : customization
authenticity authenticite
the 08/24/2010
How to depict authenticity?
star etoile mercedes cocreation
the 08/23/2010
Co-creation lesson #1
macdonald's italy burger
the 08/18/2010
Authenticity : an upcoming and rewarding marketing trend
getyoo key
the 08/16/2010
Do you getyoo ?
logo_fedex_cologne_bonn_airport
the 08/02/2010
Fedex is getting better
All posts from August 2010

July 201012 post(s) for this month

wineside tube of wine
the 07/30/2010
When marketing a product gets hard …
baccarat marketing differentiation luxury 2
the 07/28/2010
A few more pictures of Baccarat’s red-cystal …
boieng 777 air france
the 07/26/2010
How does Air France – KLM deal with customer’s satisfaction?
sens_visuel
the 07/21/2010
Sensory marketing
accor hotels logo satisfaction survey
the 07/19/2010
Is Accor really focused on satisfaction ?
baccarat marketing differentiation luxury
the 07/16/2010
Baccarat’s marketing finding
publicité adverstisment baccarat
the 07/14/2010
Baccarat’s adverstisment … it reminds me of something
IKEA sensory marketing EMAC 2010
the 07/12/2010
Experiential sensory marketing at IKEA
nicolas hayek swatch breguet blancpain
the 07/09/2010
A tribute to Nicolas Hayek
guerre war capsules sara lee nespresso casino
the 07/07/2010
Let’s rumble … the capsules war has begun
All posts from July 2010

June 201011 post(s) for this month

letter abandonment customer sprint
the 06/30/2010
Getting rid of unprofitable customers? Not a bad idea
dave caroll guitar united airlines customer satisfaction retaliation
the 06/28/2010
When your customers retaliate … here’s what happened to United Airlines
supermarche supermarket total oil brussels belgium
the 06/25/2010
Total
dark side of cocreation
the 06/23/2010
The dark side of cocreation
hotel ritz paris
the 06/21/2010
Henry Ford and Cesar Ritz
cameleon private sales brussels ventes privees bruxelles marketing
the 06/18/2010
Private sales : what is the business model ?
altavista new design simplicity
the 06/16/2010
On simplicity
logo emac 2010
the 06/14/2010
EMAC2010 : a brief summary
UPS FEDEX DHL customer experience
the 06/11/2010
Customer experience: a Fedex’ priority
Blancpain 1735
the 06/11/2010
An increadible experience : visit to the Blancpain manufacture
All posts from June 2010