To follow up on one of my latest posts, here’s another slogan that I photographed in New-York. It’s that of Diesel on the 5th Avenue.

Miso Soup’s slogan which I dealt with in my previous post was rather original and refreshing. I can’t say the same of Diesel. I can’t explain why they chose to be provocative but their slogan is as unappealing as their store was. Frankly I spent no more than 5 minutes as the ambiance and the customer experience was really far from being pleasant.

My take:

If someone can explain me Diesel’s intentions with this slogan, just let me know