A great example of bad service
09/03/2010
I’m usually very much focused on the Big Picture (those who know me will tell you I also love details sometimes), still I can overlook details when they are so obvious that they give a negative f...
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Co-creation lesson #4: the community effect 08/31/2010
The boundary is thin between customer participation, the ultimate stage of customer involvement, and the networked nature of co...
Co-creation lesson #3 : dialogue 08/27/2010
The idea is of course not new and the importance of dialoguing with customers (and other stakeholders) is widely acknowledged ...
Co-creation lesson #2 : customization 08/25/2010
A long time ago Henry Ford said that customers could order fro...
How to depict authenticity? 08/24/2010
As I wrote in my previous post I did a quick introspection and...
Authenticity : an upcoming and rewarding marketing trend 08/18/2010
In a world where everything moves at the speed of light, where...
